BTOG has refreshed its logo to reflect who we are today – a connected, forward-thinking community dedicated to improving outcomes for people with thoracic malignancies in the UK.
The updated design introduces a more modern, humanist typeface that replaces the previous, more traditional style. The new lettering feels warmer, clearer and more confident, capturing BTOG’s values of collaboration, compassion and innovation.
This is not a radical redesign, but an evolution – honouring our history while ensuring BTOG’s visual identity reflects the professional, inclusive organisation we have become.
